Privacy Policy

YellowSchmello llc is committed to maintaining robust privacy protections for its users.  Our Privacy Policy is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.

“Service” refers to the Company’s services accessed via the Site.

The terms “we,” “us,” and “our” refer to the Company.

“You” refers to you, as a user of our Site or our Service.

By accessing our Site or our Service, you accept our Privacy Policy, and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

  1. INFORMATION WE COLLECT

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your email, name, phone number, which you submit to us through the registration process at the Site.

  1.   Information collected via Technology

To activate the Service you do not need to submit any Personal Information other than your email address. To use the Service thereafter, you do not need to submit further Personal Information. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

  1.   Information you provide us by filling out a form

In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Service you will need to create a personal profile. You can create a profile by registering with the Service and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.

  1. Children’s Privacy

The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at support@inmarkettargeting.com.

  1. HOW WE USE AND SHARE INFORMATION

Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Non-Personal Information:

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

III. HOW WE PROTECT INFORMATION

We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

  1. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION

You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

  1. LINKS TO OTHER WEBSITES

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

  1. CHANGES TO OUR PRIVACY POLICY

The Company reserves the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

VII.         CONTACT US

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to Donna@yellowschmello.com or mail us directly at YellowSchmello llc, 501 S Cherry St., 11th floor, Denver CO 80246.

Last Updated: This Privacy Policy was last updated on 11/04/19.

YellowSchmello LLC conducts our business according to the following principles to ensure marketers harness data in a way that is ethical and privacy-safe:

  1. Notice, access, and choice

We contractually require that consumers are informed about how information is used through a clear privacy policy, and we provide easy opt-out access by just emailing just emailing jill@yellowschmello.com with the subject line – Take me off your list.

2.Ethical relationships

We conduct our relationships with clients and partners in an ethical and professional manner.

  1. Awareness

We are committed to educating our clients, our associates and the industry about the issues, guidelines and laws surrounding consumer privacy issues.

  1. Accuracy

We maintain strict quality control procedures to ensure our services are as accurate as possible.

  1. Security

We maintain strict security policies and procedures.

  1. Consumer value

We offer services that create value for consumers, including lower prices, greater access, and better interactions with brands.

 

The purpose of this Privacy Policy is to explain how data collected through this website is used. This Privacy Policy only applies to data collected through the YellowSchmello website.

 

General Data Protection Regulation (GDPR)

The European Union has promulgated a new privacy and security framework called the General Data Protection Regulation (“GDPR”). It imposes a number of obligations on data controllers and data processors and affords data subjects a number of important rights. This document is intended to provide transparency regarding YellowSchmello LLC operations in the United States as required under Articles 13 and 14 of the GDPR.

This Web Privacy Policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; where we determine the purposes and means of the processing of that personal data.

Collection and use of your information

In the Collection and use of your information section we have set out:

(a) The general categories of personal data that we may process;
(b) In the case of personal data that we did not obtain directly from you, the source and specific categories of that data (i.e., Tracking Information);
(c) The purposes and legal basis for which we may process personal data; and
(d) The use of cookies on our websites.

When you visit our websites, we may collect certain information from you. This information falls into two categories: 1) personal data you voluntarily supply when you log into our websites and 2) tracking data collected as you navigate our sites.

Personal data you provide to us

We may retain and use for our business purposes (including to contact you, provide services to you, provide customer service and to send newsletters) personally identifiable information you provide to us such as your name, email address, company, and phone number. The legal basis for this processing is legitimate interests, namely the proper administration of our website and business, in accordance with Article 6(1)(f) of the GDPR.

Tracking information

We may retain and use technologies to track your use of our websites and tailor your web experience. The tracking information data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services, in accordance with Article 6(1)(f) of the GDPR.

Use of cookies on our websites

Cookies are small, unique strings of code stored on your computer that make it easier for you to use our site and help us improve site functionality and security. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them).

We use our own proprietary cookies, as well as cookies hosted by third party vendors. These cookies include non-personally identifiable information that allows advertisers and content owners provide a more customized web experience. They may be used to tailor ad content on our site as well as on sites you may visit in the future. They may collect data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, and other data (These first-party cookies, targeted at our customers and site users capture browser data including but not limited to your IP address, browser version, OS type, etc.

 

When you visit our web sites or open an email you have received from us, we or one of our ad partners may place or recognize a unique cookie on your browser. These cookies, which do not contain personally identifiable information, enable us to send you ads about our services, customize our services and gather analytics about our web traffic. Additionally, emails we send to you may contain a bit of code known as a “web beacon.” This code helps us understand the time and date that a user has opened an email and when he/she has used a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services.

 

We may also use cookies to automatically collect information about your computer when you visit our sites, and automatically store it in log files. This may include the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address.

Your browser may permit you to reject or delete cookies, but this may prevent proper working of our website.

 

We may disclose your personal data as follows:

We will share your personal data with third parties only in the ways that are described in this privacy policy. We do not sell your personal data to third parties.

Disclosure to Vendors and other service providers

We may use third party service providers for network, security, email, and hosting services. Suppliers and service providers are required by contract to keep confidential the information received on our behalf, and may not use it for any purpose other than to carry out the services they are performing for us.

Disclosure required by law

Under certain circumstances personal data may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. Also when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request or to any other third party with your prior consent to do so. If we are ever legally compelled to disclose your personal data to a third party, we will notify you with the contact information we have unless doing so would violate the law or a court order.

Disclosure to Insurance

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Disclosure of non-personal data

We may share with third parties or service providers non-personally identifiable information about your use of our website, which could include demographics, interests, and other online habits.

Your Rights

In the Your Rights Section, we have summarized the rights that you have under data protection law.

As it relates to personal data collected on this site, your principal rights under data protection law are:

(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to complain to a supervisory authority; and
(g) the right to withdraw consent.

Access

You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information.

Rectify

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

Erasure

In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.

Restrict/Object Processing

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

Withdrawal Consent

Simple and Quick Opt-Out: You can opt out of our consumer databases at any time. Simply email jill@YellowsSchmello.com with the subject line: Opt Me Out. However, this opt-out does not apply to the data that you have provided to us through our website, to which the below options apply.

 

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

 

Other important information

Children’s privacy

We do not knowingly collect personal data about children. Our systems are not designed for use by children under the age of 13. If we learn we have collected or obtained personal data of someone under 13, we will delete that information from our database. If you believe that this has occurred, please contact us directly at jill@YellowSchmello.com.

 

Security

We take the security of our data and client’s information seriously. We always take what we believe are reasonable precautions to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties. We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee absolute security.

Business transitions

If we ever go through a business transition such as a merger, acquisition, or sale of all or a portion of its assets, your personal data and non-personal data will likely be among the assets transferred. You will be notified in advance by email where possible, and we will post a prominent notice on our website. We will require an acquiring company or merger agreement to uphold the material terms of this privacy statement, including honoring requests for account deletion.

 

Links to third-party sites

Our website includes links to other websites whose privacy practices may differ from those of YellowSchmello. If you submit personal data to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

 

Blog / Forum

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You can request the removal of your personal data from our blog or community forum, by contacting us at jill@YellowSchmello.com. This Privacy Policy was last updated on January 1, 2020. We will provide notice for 30 days whenever this Privacy Policy is changed in a material way. We encourage you to periodically review this page for the latest information on our privacy practices.

 

Contact information

If you have questions about this statement, please e-mail our privacy administrator at jill@YellowSchmello.com.

or contact us at:

Privacy Administrator, YellowSchmello, 501 S Cherry Street, Denver, CO.