Data Insights Change Business Solutions
In 2017, YellowSchmello was one of the first licensee’s for IMT’s (InMarket Targeting) suite of Software as a Service (Saas) products. YS is a value-added reseller for IMT’s lead generation and related services of 1st party data using AI, machine learning and our 210+ million American identity graph. Our goal is to provide the insight needed to understand the needs of individuals (B2B and B2C) using data.
The Ways And Means Of B2B Buyers Journey Maps
“Today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a vendor list – based solely on digital content.”
If your business needs a competitive advantage that cannot be found anywhere else… let’s schedule a time to talk. It will only take 15 minutes – unless you want to talk longer.