You’re probably reading this because you’ve heard or read about mobile optimized websites and how important they’re becoming. With the rise of mobile web browsing, having a mobile optimized website is something your business needs.
But what exactly is a mobile optimized website?
A mobile optimized website is a website that is optimized for mobile devices (…!). Meaning, it has been designed and formatted to read and navigate easily on the small screens of mobile devices.
A few features of a mobile optimized website:
- It’s smaller
- Has less detailed text-blocks and focuses more on key points
- Has larger navigation buttons
- Fewer graphics
- Includes a phone number that starts a call when clicked on
If you’ve already browsed the web on a mobile device, you know how difficult it can be to navigate through a non-mobile optimized website. Many mobile users leave a website if it isn’t optimized, and never return. That is why it’s so important that you have a mobile optimized website for the people that visit your website on their mobile.
Let’s compare a non-mobile optimized website with an optimized one:
Immediately it’s obvious that the mobile optimized website is more inviting, let’s discuss the differences:
The non-mobile optimized website:
- There is a big amount of text on the website which has been sized down to fit the screen, which makes it unreadable without having to zoom in.
- There are so many graphics, which have also been sized down, that the focus is lost.
- The links are so small, it makes it hard to click on them
The mobile-optimized website:
- Large navigational buttons make it easy to find what you’re looking for
- No distracting graphics
- There are no large blocks of text
- There is a large, phone number that instantly makes a phone call when clicked.
As you can imagine, the mobile optimized website is much more pleasant to browse through than the non-mobile optimized website.
Developing a mobile optimized website is much like creating a “standard” website. If you have a web developer, I would strongly recommend you talk to him/her about creating a mobile-optimized website as soon as possible.
If you don’t have a web developer and/or would like to do it yourself, there are several options available. Here’s a list of companies that offer you the ability to create a mobile website without knowledge of coding/programming. These guys actually make it pretty easy to create a mobile website.
I’ll go into further detail about each one in a future post. If you have experience with any of these services, let us know in the comments below!