What is a Mobile Optimized Website?

You’re probably reading this because you’ve heard or read about mobile optimized websites and how important they’re becoming. With the rise of mobile web browsing, having a mobile optimized website is something your business needs.

But what exactly is a mobile optimized website?

A mobile optimized website is a website that is optimized for mobile devices (…!). Meaning, it has been designed and formatted to read and navigate easily on the small screens of mobile devices.

A few features of a mobile optimized website:

  • It’s smaller
  • Has less detailed text-blocks and focuses more on key points
  • Has larger navigation buttons
  • Fewer graphics
  • Includes a phone number that starts a call when clicked on

If you’ve already browsed the web on a mobile device, you know how difficult it can be to navigate through a non-mobile optimized website. Many mobile users leave a website if it isn’t optimized, and never return. That is why it’s so important that you have a mobile optimized website for the people that visit your website on their mobile.

Let’s compare a non-mobile optimized website with an optimized one:

 

A Non-Mobile Optimized Website vs. a Mobile Optimized Website

 

Immediately it’s obvious that the mobile optimized website is more inviting, let’s discuss the differences:

The non-mobile optimized website:

  • There is a big amount of text on the website which has been sized down to fit the screen, which makes it unreadable without having to zoom in.
  • There are so many graphics,  which have also been sized down, that  the focus is lost.
  • The links are so small, it makes it hard to click on them

The mobile-optimized website:

  • Large navigational buttons make it easy to find what you’re looking for
  • No distracting graphics
  • There are no large blocks of text
  • There is a large, phone number that instantly makes a phone call when clicked.

As you can imagine, the mobile optimized website is much more pleasant to browse through than the non-mobile optimized website.

Developing a mobile optimized website is much like creating a “standard” website. If you have a web developer, I would strongly recommend you talk to him/her about creating a mobile-optimized website as soon as possible.

If you don’t have a web developer and/or would like to do it yourself, there are several options available. Here’s a list of companies that offer you the ability to create a mobile website without knowledge of coding/programming. These guys actually make it pretty easy to create a mobile website.

 

Mobify Studio

Mobify Studio

Mofuse

Mofuse

 

Wirenode

Wirenode

 

bMobilized

bMobilized

 

Wapple

Wapple

 

mobiSiteGalore

mobiSiteGalore

Mobeezo

Mobeezo

Wix Mobile

Wix Mobile

 

I’ll go into further detail about each one in a future post. If you have experience with any of these services, let us know in the comments below!

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